Tag Archives: VDP

Auto Generate QR Codes with Data Merge in InDesign CC 2014

  The Data Merge function in InDesign is a powerful, versatile tool for integrated marketing. We use it for variable data printing to personalize individual pieces – text and images – and, if a direct mail piece, to address and … Continue reading

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ImageBlog’s 2013 Print and Design Year in Review

End of the year reflection time – which means of course a Top 10 list, right? Imageblog is our online newstand of conjecture, knowledge, experience and opinion about the world of print, design, marketing, technology and sustainability. Looking back at … Continue reading

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Share a Coke with Your Name on it: Getting Personal with VDP and Integrated Marketing

  Update: After success in Australia, South Africa, the UK and dozens of other countries, Coke is finally releasing personalized Coke in the US this summer of 2014 – and it seems to be a social media hit (at least … Continue reading

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Your Integrated Marketing Plan Needs Direct Mail

Over at PrintisBig.com, you will find some eye-opening statistics about the print industry, and specifically about the power of direct mail – yes, good old-fashined direct mail, even in a digital age. While I would attribute part of the continued … Continue reading

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Variable Data Printing or VDP Produces Direct Mail Results

During the 2012 presidential campaign, both major political parties spent more on Direct Mail than any other form of advertising except broadcast television. Are you surprised that more was invested in old fashioned snail mail than internet or mobile outreach? … Continue reading

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Printing Custom Flyers: 7 Ideas to Get Your Money’s Worth

Custom, full color flyers are a true workhorse of any solid marketing effort. They function as handouts, sales sheets, product cards, event announcements, coupons, direct mail, or invitations. Even with today’s online competitive marketplace, they remain a central, effective tool … Continue reading

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Print: The Heart of Integrated Marketing Campaigns

Tangible, portable, engaging, accessible, user-friendly, multiuse, renewable, versatile and creative… all great reasons to make print the foundation of your marketing campaign. Its very nature as a physical, rather than digital, object makes it effective and respected in the consumer’s … Continue reading

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Supercharge Direct Mail with Variable Data Printing

Direct Mail works. Direct Mail with variable data works even better. And to the surprise of many it works more effectively than most email marketing efforts. The reason why says a lot about both the nature of email/web ads and … Continue reading

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